The online presence of GAP Essentials came into being due to the effects of COVID-19 & I’m not going to bore you with those details, but let me just say this, e-Commerce is the only way we’re gonna remain relevant for now.
The child of GAP Designs, established in 2000, and GAP Printing & Packaging, established in 2009.
Starting from a humble “garage-agency”, the owner of GAP Designs grew the initial agency into what it has become now. We remained a small-medium sized business, but we compete against the larger corporate types, who were and is still mainly biased towards being run by men. As you can deduce from that, GAP Designs/GAP Printing & Packaging is solely owned by a woman; not only is she a “powerful” coloured women, but she’s also supremely intellectual (EQ), and technically savvy.
The business of GAP Designs expanded from pure agency and design to manufacturing POP merchandising display stands plus offering graphic design & printing to well known cosmetic & alcohol brands in South Africa. These brands that sell their products in retail stores in malls & all over South Africa, would enlist GAP to design & manufacture counter & floor standing merchandising items, small & large scale digital printing works & later on this expanded to building & embellishing shop counters, gondolas, display windows to building & installing full branded stores within a store. Due to the effect of the coronavirus pandemic, GAP Essentials was “born”. Here we are now ready to forge another path & hopefully bring you along to help us realize a journey full of growth and potential. Please be kind as we’re still just an “infant” trying to grow up in an ever-changing environment. We might make mistakes here & there, but we’ll learn from our failures & continue to try & bring meaning and value to our offerings as we adjust & change – BeBraveBePositiveBeYou.
”You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.” – Maya Angelou